Cultural anthropology and food Research Paper Example | Topics and Well Written Essays - 250 words

Social humanities and food - Research Paper Example Food has gotten incredibly instrumental in obviously characterizing the distinctions among the enhanced social groupings. Like the various known socially characterized images and materials, food has additionally served in both cementing bunch participation and separating gatherings (John 2001, 161). It fortifies the social groupings or national character. Food obviously recognizes individuals from various social foundations. John (2001, 243) contends that the connection of one’s utilization, having a place and character of feeds gives one minds of the individual the person is. The food devoured has been utilized in the western and African nations to distinguishing the social foundations of a person. Despite the fact that in the past language has generally been seen as a marker of culture, food has consistently suffered where the language is lost, or its utilization is restricted. As indicated by the social anthropologists, food has been utilized in watching esteemed celebrations and rituals. As indicated by John (2001, 128), Korean and Americans have changed favored food. For example, Koreans culture can without much of a stretch be related with the tendency for moon cakes. While that of individuals from America is related with pizza and cheeseburger eating practices. Definitively, watching the sorts of nourishments devoured by one, can without much of a stretch tell their way of life. Along these lines, as indicated by the anthropologists food and culture are

American Civil Exam Assignment Example | Topics and Well Written Essays - 1250 words

American Civil Exam - Assignment Example Things reached a crucial stage in 1968, when Johnson, who had acquired Lincoln’s Cabinet when Lincoln was killed, chosen to fire his Secretary of War, Edwin Stanton, who openly upheld the extreme Republicans over Johnson. Under the 1867 Tenure of Office Act, Johnson was restricted from terminating any of his staff who’d been affirmed by the Senate for their position. After a respectful stalemate in the War working among Stanton and his selected substitution, the House casted a ballot to receive and Impeachment Resolution, refering to Johnson’s negligence of the Tenure of Office Act just as other â€Å"high crimes† and misdemeanors.† The Republican contention was basic: Johnson had transparently damaged the Tenure of Office Act. Additionally, the House proceeded to include, he was â€Å"an unplanned Chief† and the â€Å"elect of an assassin.† By this time, the House was transparently unfriendly †a reality that antiquarians state may have harmed their case.

Saab Scania Case

It tends to be deduced from the case that the work bunch structure in motor get together office has caused a high turnover proportion, has uninterested more youthful work power and truancy selected to re-plan get together employments. The present predicament for the Saab Automobile is whether they ought to go for product offering plan or proceed with the gathering configuration to the various get together offices. Our goal is to diminish the turnover proportion, increment efficiency and to improve inspiration among youthful power which is at present pervasive in the workplace. The present profitability is 36 motor for every hour which is much underneath the US counterparts.Thus, there is a need to expand it to a practically identical level. We feel that instead of going with the gathering configuration approach, we mean to follow an adjusted gathering structure over all offices. Right off the bat, we have to isolate all the exercises over the four offices dependent on the nature/simi litude of the activity. Furthermore, worker profiling should be done which would classify dependent on their readiness to work across comparable employments or a similar explicit occupations. Presently individuals who are intrigued to work across comparable occupations would be given intermittently a choice to switch between employments which may be across offices also.This would thusly increment employees’ work commitment, work belongingness and work pivot. Workers would now not get exhausted of their dull employments and will discover a state of inspiration and intrigue. Representatives who like doing likewise work or are less keen on exchanging occupations would be permitted to do as such. All these choice will stream down to the long haul employing technique of profiling representatives dependent on their readiness to work across occupations at the underlying degree of recruitment.This should diminish the disappointment and the weariness that was getting made among them. When representatives begin to associate with the employments then the 20% of non-attendance referenced for the situation would diminish radically. Likewise, it will build the quantity of youthful personalities in the business overall. On the other side, individuals will think that its hard to acknowledge the change immediately. After barely any pivots it might again get repetitive and cause weariness among workers. It might likewise cause hatred among workers in the underlying stage. Saab Scania Case It tends to be deduced from the case that the work bunch plan in motor get together office has caused a high turnover proportion, has uninterested more youthful work power and non-appearance picked to re-structure gathering occupations. The present issue for the Saab Automobile is whether they ought to go for product offering plan or proceed with the gathering configuration to the various get together offices. Our goal is to diminish the turnover proportion, increment efficiency and to improve inspiration among youthful power which is as of now common in the workplace. The present profitability is 36 motor for every hour which is much beneath the US counterparts.Thus, there is a need to expand it to a practically identical level. We feel that instead of going with the gathering configuration approach, we expect to follow an altered gathering plan over all offices. Initially, we have to isolate all the exercises over the four divisions dependent on the nature/likeness of the activity. Besides, representative profiling should be done which would sort dependent on their ability to work across comparable occupations or a similar explicit employments. Presently individuals who are intrigued to work across comparable occupations would be given occasionally a choice to switch between employments which may be across offices also.This would thusly increment employees’ work commitment, work belongingness and work revolution. Workers would now not get exhausted of their repetitive employments and will discover a state of inspiration and intrigue. Workers who like doing likewise work or are less keen on exchanging occupations would be permitted to do as such. All these choice will stream down to the long haul employing procedure of profiling representatives dependent on their ability to work across occupations at the underlying degree of recruitment.This should diminish the disappointment and the weariness that was getting made among them. When representatives begin to interface with the employments then the 20% of non-attendance referenced for the situation would diminish radically. Likewise, it will expand the quantity of youthful personalities in the business all in all. On the other side, individuals will think that its hard to acknowledge the change in a split second. After not many revolutions it might again get dreary and cause weariness among workers. It might likewise cause hatred among representatives in the underlying stage.

Greening the Internet Medical Ultrasonics Essay - 550 Words

Greening the Internet Medical Ultrasonics (Essay Sample) Content: ENGINEERINGByInsert name:Institution:Instructor:Date:GREENING THE INTERNETGreening the Internet involves all processes, procedures and methods that are geared to ensuring that the internet uses more renewable energy, less co2 emissions, and less power losses. Many online users and internet retailers are fully aware of the need to preserve energy in order to save planet earth from its imminent destruction. There are three primary methods through which this can be achieved, they include, optimizing linear programming of data centers to reduce energy consumption, investigating the energy saved by making use of data replication scheme and introducing renewable energy sources to the IP such as solar power and wind power.Data can be replicated by ensuring that large operators have a broad range of data centers, replicating content with different popularity to minimize energy consumption and delays and developing an MILP model to optimize the selection of data centers. When all these three methods are combined 28 percent of power is saved which is one of the goals of greening the internet. Renewable energy can be introduced over WDM networks by comparing moving bits to where renewable energy is to transporting renewable energy to data centres.The renewable energy available to a date center depends on location and is a function of transmission losses. By running LP model with different data centers, it can be established that optimum data centers are near to or next to wind farms (Gupta Singh, 2003, p.23).Data compression can be used for energy savings by reducing the bandwidth. By using MILP model an average energy of 29% and 39% is saved. Storing optimum of most popular content at the nodes can significantly reduce the power consumed at a particular time.MEDICAL ULTRASONICSUltrasonic makes use of a principle that a change in material density at a boundary between two materials signal causes a reflection that travels back towards the transducer. Ultra sound depends on the sensitivity, tissue penetration, and spatial resolution. Medical diagnostic applications and several other industrial applications make use of ultrasonics.in medical ultrasonic the heart is imaged and tested using ultrasonic rays. Unlike the common x-rays, it is a process of testing that has no side effects (Pflugrath, Souquet, 97, p 298).A drug loaded MB is injected into the vascular system, the ultrasound is focused at the target site; the MB is pushed against the endometrium for binding to take place, pores are opened by non-inertial cavitation, bubbles are destroyed to release load, high-frequency RF is applied to retain vesicles near target site.Sonoporation is enhanced by increasing ... Greening the Internet Medical Ultrasonics Essay - 550 Words Greening the Internet Medical Ultrasonics (Essay Sample) Content: ENGINEERINGByInsert name:Institution:Instructor:Date:GREENING THE INTERNETGreening the Internet involves all processes, procedures and methods that are geared to ensuring that the internet uses more renewable energy, less co2 emissions, and less power losses. Many online users and internet retailers are fully aware of the need to preserve energy in order to save planet earth from its imminent destruction. There are three primary methods through which this can be achieved, they include, optimizing linear programming of data centers to reduce energy consumption, investigating the energy saved by making use of data replication scheme and introducing renewable energy sources to the IP such as solar power and wind power.Data can be replicated by ensuring that large operators have a broad range of data centers, replicating content with different popularity to minimize energy consumption and delays and developing an MILP model to optimize the selection of data centers. When all these three methods are combined 28 percent of power is saved which is one of the goals of greening the internet. Renewable energy can be introduced over WDM networks by comparing moving bits to where renewable energy is to transporting renewable energy to data centres.The renewable energy available to a date center depends on location and is a function of transmission losses. By running LP model with different data centers, it can be established that optimum data centers are near to or next to wind farms (Gupta Singh, 2003, p.23).Data compression can be used for energy savings by reducing the bandwidth. By using MILP model an average energy of 29% and 39% is saved. Storing optimum of most popular content at the nodes can significantly reduce the power consumed at a particular time.MEDICAL ULTRASONICSUltrasonic makes use of a principle that a change in material density at a boundary between two materials signal causes a reflection that travels back towards the transducer. Ultra sound depends on the sensitivity, tissue penetration, and spatial resolution. Medical diagnostic applications and several other industrial applications make use of ultrasonics.in medical ultrasonic the heart is imaged and tested using ultrasonic rays. Unlike the common x-rays, it is a process of testing that has no side effects (Pflugrath, Souquet, 97, p 298).A drug loaded MB is injected into the vascular system, the ultrasound is focused at the target site; the MB is pushed against the endometrium for binding to take place, pores are opened by non-inertial cavitation, bubbles are destroyed to release load, high-frequency RF is applied to retain vesicles near target site.Sonoporation is enhanced by increasing ...

The Louisiana Purchase Affected The Boundaries Of The...

The Louisiana Purchase affected the boundaries of the U.S. because when Jefferson bought the land, the boundaries were not clear. Spain claimed the border was about one hundred miles west of the Mississippi River, while Jefferson was under the impression that it was around eight hundred miles further west, which was defined by the crest of the Rocky Mountains. This lead to four different government-funded expeditions. The first was in 1804 when Lewis and Clark led an expedition westward to determine the upper reaches of the Missouri River. Throughout the expedition Lewis and Clark were instructed to study the Indian culture, such as plants and animals. They were able to explore the Indian culture when they stayed their first winter in huts beside the Mandan Indians. Without the help from the Indians they would not have survived the winter. They also had to draw out the geography of the West. After the treacherous journey, they reached the Pacific Ocean on November 7, 1805. They made their journey back to St. Louis and arrived back in September 1806. The other three expeditions that took place between 1804 and 1806 were to determine the southwestern border. The first group went down the Red River to the Ouachita River, ending in current-day Arkansas. The second group went west into eastern Texas along the Red River and the third group ended up going too far into the Spaniard’s Territory, which caused them to get arrested and then released soon after. The Adams-Onis treatyShow MoreRelatedFactors Influencing United States Expansion909 Words   |  4 PagesThroughout the first half of the 1800s or 19th century there were many factors influencing United States expansion. From the Louisiana Purchase in 1803 to the Gadsden Purchase in 1853 the United States had tripled in size since its original thirteen colonies and only paid forty-five million dollars in doing so. The idea of Manifest Destiny spread quickly throughout the country and soon thousands were moving westward in search of a new way of life. The idea of Manifest Destiny was for the URead MoreThe Evolution Of Democracy And The Early Republic Essay1175 Words   |  5 Pageseveryone else wanted. Jackson was not a good person but he was a good president because he got things done as a president. He did thing that were good not only for him but for America s future. Jefferson accomplished a lot while he was president that affected everyone at this time and even us today. While Jefferson was president, he wrote the Declaration of Independence. It was written to declare the independence the colonies had from Great Britain. He also stated that all men should be created equallyRead MoreHow Did The Louisiana Purchase And The Adams Onis Treaty Affect The Boundaries Of The U.s.1729 Words   |  7 Pages1. How did the Louisiana Purchase and the Adams-Onis Treaty affect the boundaries of the U.S.? The Louisiana Purchase affected the boundaries of the U.S. because when Jefferson bought the land, the boundaries were not clear. Spain claimed the border was about one hundred miles west of the Mississippi River, while Jefferson was under the impression that it was around eight hundred miles further west, which was defined by the crest of the Rocky Mountains. This lead to four different government-fundedRead MoreAmerica s Expansion Of The New Lands852 Words   |  4 Pagesexpanding its boundaries over a vast area. However, the approach which the nation took in the acquisition of the new lands suggests differently as it did in fact greatly benefit America but was truly a much more aggressive form of imperialism. America’s strive to move westward was a thought since the very beginning and expansion helped portray the country’s true potential. This was clearly seen throughout the entire first half of the 19th century. Starting in the year 1803, the United States governmentRead MoreThe Lewis And Clark Expedition1433 Words   |  6 Pagesbrilliant thinker, inventor, and founding father, Thomas Jefferson . It has become a profounding turning point throughout America’s history. Investigating the recently obtained Louisiana Territory, which nearly doubled the size of the country, arranged Jefferson the opportunity to widen the boundaries of the United States to include both the Atlantic and Pacific oceans. The threat of the unknown lay ahead for Lewis and Clark’s team. The explorers had no idea what they would e be confronted with onRead MoreEssay on Manifest Destiny 1312 Words   |  6 Pageswealthy countries in the world, the United States of America, has gone throu gh many changes in its long history. From winning its independence from Great Britain to present day, America has changed dramatically and continues to change. A term first coined in the 1840s, Manifest Destiny helped push America into the next century and make the country part of what it is today. The ideas behind Manifest Destiny played an important role in the development of the United States by allowing the territorial expansionRead MoreManifest Destiny : Attitude Westward Expansion898 Words   |  4 Pagesdevelopment and manifest destiny is what makes America what it is today despite the negative aspects of it. Manifest Destiny is one of the peculiar features of America in the 19th century since â€Å"all nations are defined by their shared myths, but only United States had Manifest Destiny† (Amy S. Greenberg 4). I am of two minds in describing it and partially concur with this elucidation of manifest destiny that â€Å"In the mid-nineteenth century, Americans had come to believe that it was their destiny to exploreRead MoreManifest Destiny Essay1433 Words   |  6 PagesManifest Destiny Westward expansion was a key component that shaped the United States not only geographically, but economically as well. The first sign of any expansion West from the original states was when Thomas Jefferson bought the Louisiana Purchase from France in 1803. The country was in need of new land in order to accommodate for the expanding population. Once the country started to expand, its power soon followed. The nation had a struggle with expanding because of the Native AmericansRead More War of 1812 Essay examples866 Words   |  4 Pages The War of 1812 American frigates won a series of single-ship engagements with British frigates, and American privateers continually hurried British shipping. The captains and crew of the frigates constitution and United States became renowned throughout America. Meanwhile, the British gradually tightened a blockade around Americas coasts, ruining American trade, threatening American finances, and exposing the entire coastline to British attack. U.S. forces were not ready for war, and AmericanRead MoreManifest Destiny1327 Words   |  6 Pagesthe social, political and economical effects of this idea on the people living in the United States colonies and the West? Manifest Destiny is a term coined by John L. Sullivan in 1845 when talking about the annexation of Texas. He believed, along with other expansionists, that it’s inevitable that the US population would spread across North America because the land is given by Providence to the United States and that it’s natural that the land should be part of the country [Doc 1]. The idea of

Definition of Air Pollution - 7529 Words

1. Definition of air pollution Air pollution is the introduction of chemicals, particulate matter, or biological materials that cause harm or discomfort to humans or other living organisms, or cause damage to the natural environment or built environment, into the atmosphere. The atmosphere is a complex dynamic natural gaseous system that is essential to support life on planet Earth. Stratospheric ozone depletion due to air pollution has long been recognized as a threat to human health as well as to the Earths ecosystems. Indoor air pollution and urban air quality are listed as two of the worlds worst pollution problems in the 2008 Blacksmith Institute Worlds Worst Polluted Places report.[1] Define Air pollutants Pollutants Main†¦show more content†¦Within the NMVOCs, the aromatic compounds benzene, toluene and xylene are suspected carcinogens and may lead to leukemia through prolonged exposure. 1,3-butadiene is another dangerous compound which is often associated with industrial uses. * Particulate matter - Particulates, alternatively referred to as particulate matter (PM) or fine particles, are tiny particles of solid or liquid suspended in a gas. In contrast, aerosol refers to particles and the gas together. Sources of particulate matter can be man made or natural. Some particulates occur naturally, originating from volcanoes, dust storms, forest and grassland fires, living vegetation, and sea spray. Human activities, such as the burning of fossil fuels in vehicles, power plants and various industrial processes also generate significant amounts of aerosols. Averaged over the globe, anthropogenic aerosols—those made by human activities—currently account for about 10 percent of t he total amount of aerosols in our atmosphere. Increased levels of fine particles in the air are linked to health hazards such as heart disease,[3] altered lung function and lung cancer. * Persistent free radicals connected to airborne fine particles could cause cardiopulmonary disease.[4][5] * Toxic metals, such as lead, cadmium and copper. * Chlorofluorocarbons (CFCs) - harmful to the ozone layer emitted from products currently banned from use. * Ammonia (NH3) - emitted from agricultural processes. Ammonia is a compoundShow MoreRelatedEssay Types of Pollution942 Words   |  4 Pagesenvironmental pollution. So we wanted to discuss this issue and ask the solutions that we see appropriate. 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It is a problem that we have noticed since the industrial revolution, when trees, houses and cars were covered in soot from the factories. Every year, chemical substances present in the air within buildings affect the healths of thousands of people. The definition of air pollution is The presence in theRead MorePhilippine Clean Air Act of 19991654 Words   |  7 PagesPhilippine Clean Air Act of 1999 CHAPTER 1: GENERAL PROVISIONS Article One: Basic Air Quality Policies SECTION 1. Short Title. - This Act shall be known as the Philippine Clean Air Act of 1999. SECTION 2. Declaration of Principles. - The State shall protect and advance the right of the people to a balanced and healthful ecology in accord with the rhythm and harmony of nature. 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Primary air pollutant includes carbon monoxide from car exhausts and sulfur dioxide from the combustion of coal. Further pollution can arise if pollutants

Integrated Marketing Communications for Woolworths- myassignmenthelp

Questin: Discuss about theIntegrated Marketing Communications for Woolworths Limited. Answer: Introduction: The report gives an overview of integrated marketing communications for a company in Australia. The company chosen here is Woolworths Limited (Woolworths.com.au /Shop/Discover/about-us 2018). Woolworths Group represents a major Australian company with extensive interest in the retail. This is the second largest retailer in Australia in terms of revenue. The report commences with a brief overview of the company. There is also a discussion on the promotional mix with an insight on advertising, sales promotion, public relation and personal selling. The report also discusses the strategies adopted by the company to enhance its personal selling that will give it an edge over its competitors. Brief Overview of the Company: Woolworths Limited Companies represents a compilation of the chains, divisions and brands of the Woolworths Limited, a major Australian company having retail interest throughout Australia and New Zealand (Woolworths.com.au 2018). It is represented as the largest food retailer of Australia. Further, Woolworth Limited is not only one of the prominent liquor retailer of Australia but also the largest gaming poker machine and hotel operator of Australia. Thus, the primary operations of the Woolworth brand include supermarkets, liquor retailing, management of the pubs and hotels under the hospitality and leisure group umbrella and discounted departmental stores. Promotional Mix: The promotional mix represents a combination of the promotional methods used for a single product or the family of the products (Armstrong et al., 2014). The elements of the promotional mix to be discussed in this report includes advertising, sales promotion, public relation and personal selling. Advertising: Woolworth represents the major display advertisers in the newspaper that is creative enough for driving readers into action (Moriarty et al., 2014). The advertisements created by Woolworths scores across number of creative diagnostics thereby scoring above the average retail scores of advertising. Price as well as product plays a very important role in advertising of Woolworths. The retailer has implemented a new campaign based on price that runs on the television, radio, online, and print that emphasizes the value of Woolworths supermarket on an everyday basis instead of one-time discounts. Sales Promotion: The retailer puts forward various loyalty schemes for the customers including discounts for petrol pumps. The retailer also launched a people campaign based on fresh food. In addition, the retailer used various magazine, newsletters as well as online media for effective promotion (Teck and Cyril 2013). The availability and accessibility of the retailer made them win loyal customers. The retailer also gave away various gift cards and carried extensive promotional activity via the various online mediums. Public Relation: Woolworths has announced the appointment of professional public relations for ensuring support across its business related to its food group. The professional public relations will not only support the public relations head but also the community and the sponsorships at the Woolworths for undertaking national marketing and campaign activity (Russell and Lamme 2013). The professional public relations also ensures community activity and working with the marketing managers of the local store. The professional public relations would help in demonstrating the extensive experience in the supermarket sector along with unrivaled capacity with the help of their exclusive footprint for supporting the delivery of the campaigns undertaken by the retailer at the local and national level at the most effective and efficient manner. Personal Selling: Personal selling refers to the procedure where businesses make use of people for selling the product after meeting them on a one to one basis (Makhitha, Wies and Van 2014). The products are promoted by the sellers through not only their appearance and attitude but also knowledge of the product. The aim of personal selling is to either encourage or inform the customers for either buying or trialing the product. Woolsworth tries to personalize the shopping experience in its online shopping by ensuring the presence of pickers who handpicks the items just as the shoppers would actually do. Focusing on one of the Promotional Mix: Personal Selling The Woolworths Limited has put forward a three year strategy for winning the trust of the customers and enhances its share of personal selling through the implementation of lower prices along with improving all aspects of the shopping experience (Walsh 2014). Thus, the strategy implemented by the retailer will not only result in lower prices but greater innovation and compelling offers. The retailer has 14.6 million normal customers along with 500,000 customers online so it focuses more on the superiority of the freshness and an appealing range. The largest food retailer group of Australia tries in gaining customer trust along with a larger share of the shopping basket. This helps the company in regaining the sustainable momentum for sales for extending leadership. The retailer in order to enhance its personal selling focuses on three key principles which include: Improving the core offers so that it is preferred by the customers. The company also undertakes innovation for meeting the needs of the customers Enhancing its efficiency by creation of further value of the customers. For enhancing the personal selling experience Woolworths Limited implemented a major investment program (Pollamarasetty and Potti 2016). The retailer ensured $ 125 million price reductions for the customers thereby enhancing the value position of Woolworths at the competitive level. The retailer also ensured matching of the online pricing with the store pricing. The retailer also ensured a major focus in improving the freshness and range of the vegetables and fruits Woolworths also implemented a value and pricing strategy for neutralizing the impact of the competitor that included better ranging, lower pricing, offers to the targeted customers through an improved and revised loyalty system and detailed strategy for the improvement of its own brands (Woolworths.com.au/shop/discover/woolworths-rewards 2018). The retailer also involved in refurbishments that ensured rebalancing of the capital expenditure between the existing store refurbishments and the new stores. The retailer in order to enhance personal sales plans to refurbish around 80 stores per annum. The refurbishments undertaken will be according to the preferences of the local customers will be prioritized as per the growth of the customers. Woolworths Limited however would continue development of around 20-30 newer stores in a year according to the population growth and for addressing the gaps within the networks. However for ensuring enhanced personal selling the retailer established a new division known as the Woolworths FoodCo. This section had the responsibility of the development of the newer categories of the product, improvement of the fresh supply of the meat along with its processing facilities and development of the relationships between the strategic sourcing and the primary partners of the industry (Woolworths.com.au/shop/discover/pick-woolies 2018). However, as the part of the commitment for growing into food for now or food for the later categories, Woolworths announced the partnership with the Western Sydney based quality food manufacturer Beak Johnson for delivering the first dedicated facilities of ready to cook items. Thus, the given facilities will help in ensuring the range of the meals for the retailers. The existing strength of Woolworth will be harnessed by its food strategy. This is ensured by increasing the investment in multi channel experiences of the customers (Atapattu and Sedera 2013). To ensure enhanced personal selling the online pricing is brought at par with the store pricing available along with a range of the new click and collect locations that will open along with the drive thru collection of points for increasing the convenience of the customers. Woolworth also put forward a customer first system for the measurement of the performances of the teams within the stores with a newer eight metric scorecard thereby replacing the older twenty metric systems while placing the metrics of the customers at the top of rankings. However, the three year strategy for growth depends on the newer Lean Retail model for operation (Noda 2015). This model will help in delivering over $500 million cost reduction that would help in enhancing the experience of customers in terms of better convenience, improved access and service, lower prices and commitment towards the process of innovation. The entire Woolworths team worked together for improving and maintaining the position of the retailer. Thus the retailer represented a stronger business with ample potential for growth and Woolworth is aware of challenges that the retailer faces for realizing the potential. Thus, the supermarkets of Australia had been streamlined into a single division known as the Woolworths Food Group headed by Brad Banducci, the managing director. Conclusion: The report ends with an elaborate discussion on one of the promotional mixes that includes personal selling. There is also discussion on the other promotional mix like advertising, sales promotion, public relation and personal selling. The company chosen for the report is Woolworths Limited. The report also puts forward a brief overview of the company. It is found from the report that the retailer has an extremely customer centric processes that focuses primarily on the satisfaction of the customers. The process aspects of the supermarkets refer to the speedy billing of the goods bought both in the online and the offline mode. The retailer however makes sure that the procedure becomes faster through the use of the latest software for billing along with adequate staff support. The retailer in order to enhance personal selling takes feedback from the customers for constant innovation of the process and making it easier. References: Armstrong, G., Adam, S., Denize, S. and Kotler, P., 2014.Principles of marketing. Pearson Australia. Atapattu, M. and Sedera, D., 2013. Agility of the firm: customer's perspective. Makhitha, K.M., Wiese, M. and Van Heerden, G., 2014. Informing craft producers in South Africa: Improving visibility and product availability through market communication.Communicare: Journal for Communication Sciences in Southern Africa,33(2), pp.1-24. Moriarty, S., Mitchell, N.D., Wells, W.D., Crawford, R., Brennan, L. and Spence-Stone, R., 2014.Advertising: Principles and practice. Pearson Australia. Noda, T., 2015. Integration of lean operation and pricing strategy in retail.Journal of Marketing Development and Competitiveness,9(1), p.50. Pollamarasetty, S. and Potti, R., 2016. Omni-channel retailing: enriching customers shopping experience.Handbook of Research on Strategic Supply Chain Management in the Retail Industry,233. Russell, K.M. and Lamme, M.O., 2013. Public relations and business responses to the civil rights movement.Public Relations Review,39(1), pp.63-73. Teck Weng, J. and Cyril de Run, E., 2013. 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